LOOK GOOD — FEEL GOOD
We’re committed to creating products and a community that inspire you to feel your most powerful self. Founded by Casey James and Carla McGraw, RÉFORME Beauty was born from a shared dream to rewrite the rules of beauty.
PHILOSOPHY
Our philosophy? World-first formulas, clean ingredients, and a commitment to quality. We believe in products that are easy-to-use and multifunctional, perfect for people going places.
But we didn't create RÉFORME in a vacuum. Casey's amazing community was with us every step of the way, testing and refining our formulas until they were perfect. RÉFORME Beauty is a collaboration, proof that beauty is better together.
Less Fuss
— More Fun
1ST DROP
Our first creation? Power Lip. It's the step you didn’t know you were missing, designed to take your lip routine to a new level.
Welcome to the RÈFORME era. We're vegan, cruelty-free, fragrance-free, made in South Korea.
Look Good — Feel Good
You’re Going Places
